Prima Coffee are purveyors of the finest coffee and espresso equipment, based in Louisville, KY. They are both B2C and B2B focused. As well as products they offer services such as; open a cafe, wholesale, sell or trade and repair a machine.
They are known for their price match guarantee on wholesale items, hassle-free returns, and excellent customer service.
"When we signed up for the initial trial with PureClarity I was really pleased with how quickly we were able to get the recommenders set up and see some really positive results in regards to our overall average order value. After continuing the use of PureClarity after our trial period, we worked to expand our use of the tools to more aspects of our site. This has allowed us to tailor content based on the customer’s history with our catalog and content. We have been able to see a positive ROI and are continuing to use new, creative methods through PureClarity to provide a personalised shopping experience to our customers."
Director of Marketing at Prima Coffee
Prima Coffee came to us through BigCommerce’s marketplace. Prima Coffee showed a keen interest in increasing their average order value, up-sells and cross sells and overall online revenue.
The main problem that they were facing was differentiating their onsite marketing efforts between B2B and B2C. Now that lockdown eases, Prima Coffee aims to maintain and continue to grow both customer bases, by ensuring that their user journeys are unique to that individual customer’s needs and wants. They wanted to focus on creating content and product campaigns that are relevant and targeted to the right audiences for maximum impact and return on investment.
Since Prima Coffee started with PureClarity they have seen:
Prima Coffee has chosen to incorporate a range of dynamic personalised banners and product recommedantions across their website. They have included a combination of banner carousels, to offer more insight into their expertise, products and services, and static banners, to quickly direct traffic to particular sections of their website. Both are great for improving conversion rate and providing insight into their customer’s interests and needs.
PureClarity product recommenders have also been added throughout the site. Recommenders are effective at increasing AOV, conversion and overall revenue - which was one of Prima Coffee’s main challenges.
Banner carousels were added to offer more insight into their expertise, products and services. This content is easily set up in PureClarity, and can be tailored to different customer segments
Prima Coffee’s use of banner carousels on their homepage
Prima Coffee’s use of static image banners on their homepage
Static image banners were added to quickly direct traffic to particular sections of their website. This content is easily set up in PureClarity, and can be tailored to different customer segments
PureClarity product recommenders have also been added throughout the site. Recommenders are effective at increasing AOV, conversion and overall revenue - which was one of Prima Coffee’s main challenges. Product recommendations can be set up in minutes in PureClarity. As they automatically adapt to the users history and what page they are on, set up is simple and means that the most relevant product recommendations are always shown.
Prima Coffee’s use of product recommendations on their product page