Engage and Personalise · Analytics
Know exactly what you are paying for.
Every search, recommendation, message and campaign reports the orders and revenue it brought in. The dashboard shows how much of your sales PureClarity influenced, so the question of whether it pays answers itself.
The reports
From the whole store down to one message.
| Report | What it shows |
|---|---|
| Dashboard | Page views, orders, revenue, conversion rate, the revenue PureClarity influenced and its share of your sales, each against the previous period or year. |
| Product attribution | Orders involving PureClarity and their share of all orders, average order value and items per order with and without it, and every attributed order line by line, with a CSV download. |
| Site | Orders, revenue, average order value, sessions, new visitors, page views and conversion rate over time. |
| Search | What shoppers search for, which searches sell, which find nothing, click rate and revenue per search, on the Instant Search page. |
| Messages | Views, engagement, orders and revenue for each message, and a holdout test that shows the lift each one adds. |
| Campaigns and recommendations | Views, click rate, orders, revenue and conversion rate for each campaign, zone and tag, with split test results. Included with Personalise. |
How revenue is counted
Counted product by product
When a shopper clicks a product in search, a recommendation or a campaign and later buys it, that order line is credited to what they clicked. The rest of the basket isn’t.
Any period you like
Today, the last week or four, month or year to date, all time or your own dates, compared with the period before or the same time last year.
Down to one shopper
Look up any customer to see their visits, what they viewed, what is in their basket, their orders and the recommendations they are shown.