PureClarity Blog

Insights into Intelligent Ecommerce Personalization

How to be like Amazon
How to be like Amazon

How to be like Amazon Amazon is widely recognized as the original personalization pioneer. For over five years, Amazon has prompted case studies and headlines about the way it uses personalization and recommendations to live every marketer’s dream: showing the right person the right thing, at the right time. This…

Segmenting your audience for personalization
Segmenting your audience for personalization

14 ways to segment your target audience for effective ecommerce personalization Customer segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers and so give better response rates to these communications. In the marketing arena personalization is a term often…

Buyer’s guide to ecommerce personalization 2018
Buyer’s guide to ecommerce personalization 2018

The buyer’s guide to ecommerce personalization 2018 Working in partnership with Smart Insights, PureClarity has created a comprehensive buyer’s guide to ecommerce personalization. Providing market best practices and top tips this guide covers all aspects that need considering when selecting the right platform for your business.…

Customer Lifecycle Personalization
Customer Lifecycle Personalization

How to use personalization to attract and retain customers over time What is the customer lifecycle? When a customer lands on your site for the first time, they have just stepped into the first part of an important process: the customer lifecycle. Marketers do everything…

Referrals Reap Rewards
Referrals Reap Rewards

PureClarity Partner Referral Program Word of mouth has since time immemorial been essential for growing a business. An astonishing 84% of business to business transactions are conducted due to referrals. It’s time to coin a new phrase that instead of points making prizes, it’s now…

GDPR: Not just another four-letter word
GDPR: Not just another four-letter word

Back in May, the word on everyone’s lips was GDPR. The General Data Protection Regulation (GDPR)  was googled more often than Beyoncé. Not many people really understood why they were receiving an email from a service provider they signed up to back in 2009 asking…

It’s Time To Get Personal
It’s Time To Get Personal

  The high street is changing. Today we hear the word ‘personalization’ and it holds many guises, but I feel it’s important to put this into context when writing about the trends of our online consumers. We have over the last couple of years seen…

Why SaaS Support Matters
Why SaaS Support Matters

It doesn’t matter how revolutionary or ground-breaking your product is. If you can’t support your clients through free trials, implementation, configuration and beyond, they won’t stay for long. What distinguishes SaaS from other business models is the necessity to not only acquire customers, but also…