PureClarity Blog

Insights into Intelligent Ecommerce Personalization

12 Troubles of Online Conversion
12 Troubles of Online Conversion

12 Troubles of Online Conversion The Growing Demands Of The Online Visitor As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  It…

How to be like Amazon
How to be like Amazon

How to be like Amazon Amazon is widely recognized as the original personalization pioneer. For over five years, Amazon has prompted case studies and headlines about the way it uses personalization and recommendations to live every marketer’s dream: showing the right person the right thing, at the right time. This…

Segmenting your audience for personalization
Segmenting your audience for personalization

14 ways to segment your target audience for effective ecommerce personalization Customer segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers and so give better response rates to these communications. In the marketing arena personalization is a term often…