Insights into Intelligent Ecommerce Personalization
The growth in consumer demand for real-time personalization It’s a fact, customers are not only becoming more connected, they are also becoming more informed, empowered, impatient, demanding and unpredictable. It’s an ever-changing tide of consumer behavior when you consider the sheer volume of options consumers have…
It’s the most wonderful time of the year! Black Friday and Cyber Monday are renowned for huge deals and discounts. More and more, customers are skipping the rush and shopping in their pyjamas for both Black Friday but especially for Cyber Monday. They can’t wait to…
12 Troubles of Online Conversion The Growing Demands Of The Online Visitor As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales. It…
How can you overcome the problem all marketers fear? Big Data. The very mention of this phrase send shivers down every marketer’s spine. This Halloween, don’t be afraid of that skeleton in your closet! Learn three ways how you can use this technology to your…
Do you use this personalization strategy? What does Amazon do incredibly well, to the tune of 178 billion dollars in 2017 in revenue? How does Netflix stay on top of its game, with significant increases in subscribers every quarter? What does every successful e-tailer do that makes them come…
There is so much more than Male/Female campaigns As a success manager at an award-winning eCommerce personalization software, I see a lot of personalization trends, habits, and practices. Even as just a regular, online shopper in my day-to-day life, I get exposed to a…
54 days to be precise Yes Autumn is well and truly here. It’s the start of November. In other words, almost time for the start of the holiday season! 54 days to be precise. 54 days left to trade, sell and clear your stock in time…
Do you have an eye for quality, a taste for luxury? Do you prefer a human feel, with a focus on quality over quantity? Are you interested in supporting creative people all over the world? Then you and JewelStreet have something in common. JewelStreet’s story…
7 strategies to increase your online revenue using ecommerce personalization Implementing the following 7 strategies for ecommerce personalization can be one of the most cost beneficial decisions you can make towards increasing your online revenue, improving your online conversion and building a loyal and happy…
Personalization placement is key to delivering a great online customer experience. This can be applied across your entire website and not just within your ecommerce sales funnel. Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many ecommerce…
How to be like Amazon Amazon is widely recognized as the original personalization pioneer. For over five years, Amazon has prompted case studies and headlines about the way it uses personalization and recommendations to live every marketer’s dream: showing the right person the right thing, at the right time. This…
14 ways to segment your target audience for effective ecommerce personalization Customer segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers and so give better response rates to these communications. In the marketing arena personalization is a term often…
