PureClarity Blog

Insights into Intelligent Ecommerce Personalization

Referrals Reap Rewards
Referrals Reap Rewards

PureClarity Partner Referral Program Word of mouth has since time immemorial been essential for growing a business. An astonishing 84% of business to business transactions are conducted due to referrals. It’s time to coin a new phrase that instead of points making prizes, it’s now…

GDPR: Not just another four-letter word
GDPR: Not just another four-letter word

Back in May, the word on everyone’s lips was GDPR. The General Data Protection Regulation (GDPR)  was googled more often than Beyoncé. Not many people really understood why they were receiving an email from a service provider they signed up to back in 2009 asking…

It’s Time To Get Personal
It’s Time To Get Personal

  The high street is changing. Today we hear the word ‘personalization’ and it holds many guises, but I feel it’s important to put this into context when writing about the trends of our online consumers. We have over the last couple of years seen…

Why SaaS Support Matters
Why SaaS Support Matters

It doesn’t matter how revolutionary or ground-breaking your product is. If you can’t support your clients through free trials, implementation, configuration and beyond, they won’t stay for long. What distinguishes SaaS from other business models is the necessity to not only acquire customers, but also…

What is Ecommerce Personalization?
What is Ecommerce Personalization?

‘The collection of data from website visitors and the analysis and the use of this data to not only segment customers into multiple profiles, but to show real-time personalized recommendations and relevant products to each individual based on their activity and the activity of similar people.’