Insights into Intelligent Ecommerce Personalization
7 strategies to increase your online revenue using ecommerce personalization Implementing the following 7 strategies for ecommerce personalization can be one of the most cost beneficial decisions you can make towards increasing your online revenue, improving your online conversion and building a loyal and happy…
Personalization placement is key to delivering a great online customer experience. This can be applied across your entire website and not just within your ecommerce sales funnel. Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many ecommerce…
How to be like Amazon Amazon is widely recognized as the original personalization pioneer. For over five years, Amazon has prompted case studies and headlines about the way it uses personalization and recommendations to live every marketer’s dream: showing the right person the right thing, at the right time. This…
14 ways to segment your target audience for effective ecommerce personalization Customer segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers and so give better response rates to these communications. In the marketing arena personalization is a term often…
The buyer’s guide to ecommerce personalization 2018 Working in partnership with Smart Insights, PureClarity has created a comprehensive buyer’s guide to ecommerce personalization. Providing market best practices and top tips this guide covers all aspects that need considering when selecting the right platform for your business.…
How to use personalization to attract and retain customers over time What is the customer lifecycle? When a customer lands on your site for the first time, they have just stepped into the first part of an important process: the customer lifecycle. Marketers do everything…
Ecommerce personalization pitfalls – how to identify and fix them Personalizing your site is one of the most effective ways to transform your site from a flat, static platform to a live, dynamic and responsive tool for your customers to find exactly what they need.…
PureClarity Partner Referral Program Word of mouth has since time immemorial been essential for growing a business. An astonishing 84% of business to business transactions are conducted due to referrals. It’s time to coin a new phrase that instead of points making prizes, it’s now…
Back in May, the word on everyone’s lips was GDPR. The General Data Protection Regulation (GDPR) was googled more often than Beyoncé. Not many people really understood why they were receiving an email from a service provider they signed up to back in 2009 asking…
The high street is changing. Today we hear the word ‘personalization’ and it holds many guises, but I feel it’s important to put this into context when writing about the trends of our online consumers. We have over the last couple of years seen…
It doesn’t matter how revolutionary or ground-breaking your product is. If you can’t support your clients through free trials, implementation, configuration and beyond, they won’t stay for long. What distinguishes SaaS from other business models is the necessity to not only acquire customers, but also…
For the last few years I have worked in the retail sector, and my experience of Ecommerce personalization platforms had until recently left me nervous about my readiness to embrace this new technology. Hours of unplanned development integration, the feeling of being cast into a…
