Changelog
What's new in PureClarity.
New features, improvements and fixes, as they go live for stores. RSS
November 2026
New
Checkout Upsell is now available for Shopify stores
Checkout Upsell now works on Shopify. When a shopper clicks a checkout button on your cart page or cart drawer, we show a popup of products that go with their cart, and they can add them without leaving the page. You set it up and see its results on the same Checkout Upsell page in PureClarity.
New Engage and Personalise plans
We've launched two plans. Engage includes On-Site Messages, Checkout Upsell and segments, and Personalise includes everything, including recommendations and campaigns. If your page views outgrow your plan, we tell you and move you to the size that fits, and stores that joined before 1 November 2026 have until 1 May 2027 before this applies.
Instant Search: products, suggested searches and promotions as shoppers type
We've brought search back to PureClarity. Instant Search shows products, suggested searches, matching collections and brands, and your promotions under your store's search box as shoppers type, with in-stock and popular products first and typos corrected. Pick one of five layouts that match your store's colours and fonts, try it on a copy of your store from Admin, and see what shoppers search for, what they click and the revenue it brings in.
Improved
Faster recommendations on your store
We have made the servers that answer your store faster. 95% of requests from your store to PureClarity, recommendations included, now get their answer within 156 ms, down from 231 ms, and the slowest 1% within 385 ms rather than 985 ms. There's nothing to change on your side.
On-Site Messages make way for cart drawers and spot other free delivery bars
Bars and slide-ins now hide while a cart drawer, menu or pop-up covers them and sit above sticky add to cart bars and cookie banners, so they no longer cover your Check out button. If your store shows another free delivery bar with a different amount, we now warn you in Settings and in the message editor.
Instant Search: lost searches, closest part codes and B2B account prices
The Searches card now lists searches that found nothing or that shoppers didn't click, and lets you add a promotion or synonym for each in one click. B2B shoppers now see their own account's prices and products in Instant Search, and you can choose to show the closest part codes when a code finds nothing. Searches in the panel now also count as the shopper's searches for segments and recommendations.
Instant Search moves up products shoppers bought or viewed before
Instant Search now moves up to two products a shopper has bought or viewed before up the results, and labels them "Bought before" or "Viewed before" in your theme's badge style. You can switch off moving either kind up, or the labels, on the Instant Search page.
Instant Search understands prices in what shoppers type
Instant Search can read prices in what shoppers type, so "dresses under £50" shows only dresses up to £50, with a filter shoppers can remove.
Instant Search: up to 5 searches to try before shoppers type
You can now show shoppers up to 5 searches to try, such as "linen shirts", as soon as they open your search box. Write your own on the Instant Search page, or let us suggest them from your products.
Set your free delivery threshold once and use it everywhere
You can now set your free delivery amount once in Settings, with separate amounts for other currencies if you need them. We use it in on-site message progress bars, in an optional free delivery line and progress bar in the Checkout Upsell popup, in a new Reach free delivery recommender on basket pages, and in new segment conditions for whether a shopper has reached it.
Fixed
The "utm_source not containing" segment rule now checks utm_source
The segment rule "utm_source not containing" was checking utm_medium instead. New rules check utm_source, and rules saved earlier now show as "utm_medium not containing", which is what they check, so you can change them.
Editing a Shopify collection no longer empties it in PureClarity
When you changed a collection in Shopify, we removed all of its products from that collection in PureClarity until the next full sync, which could affect anything using it, such as category recommendations and segments. Collection changes now update correctly.
Shopify orders are credited to the visit that led to them
We weren't matching Shopify orders to the shopper's basket, so some orders went uncredited in your reports or were credited to an earlier visit. Orders are now matched to the visit that bought, so your reported revenue is more complete.
Dated campaigns and messages start and end in your store's time zone
Campaigns and On-Site Messages with start or end dates switched on and off at the wrong time for stores outside UTC; a Los Angeles store's started 8 hours late. They now follow your store's time zone, and the date pickers in Admin show your store's time instead of your computer's.
Tag filters in recommenders now match every tagged product
Recommenders filtered by product tag only included products where that tag came first, so they could show far fewer products than expected. They now include every product with the tag, and tags you add to products in PureClarity are added to your feed's tags instead of replacing them.
Recently viewed recommendations remember every product from earlier visits
When a shopper came back, recommendations based on what they had viewed before only remembered one product from each earlier visit. They now remember every product the shopper viewed, newest first.
October 2026
New
On-site messages replace popups, with measured revenue lift
On-site messages replace popups: start from ready-made templates such as exit offers, free delivery progress, promo codes, flash-sale countdowns, basket reminders, product picks and one-question surveys, show them as popups, slide-ins, bars or teasers, and choose exactly who sees them and when. Each message keeps a small holdout group, so you can see the extra conversions and revenue it really brings in. Your existing popups keep running and can still be paused or deleted, but new ones are made as messages.
Checkout Upsell: recommend products at your BigCommerce checkout
Checkout Upsell shows shoppers a popup of products picked for their cart when they arrive at your BigCommerce checkout, so you can grow order value at the last step. You can set the headline, colours, number of products, pinned products, button text, how often the popup shows and cart value limits, and see impressions, clicks and attributed revenue. It needs BigCommerce's Optimized One-Page Checkout, and stores that installed PureClarity earlier need to approve updated app permissions first.
Improved
Show or hide products for specific customer groups
Your product feed can now list customer groups that should or should not see each product, alongside the existing account lists. Products restricted this way are only recommended to shoppers in the allowed groups, which helps B2B stores with group-specific catalogues. This does not apply to search results.
See each segment's reach, and why a segmented campaign isn't being seen
The Segments page now shows what share of your visitors fell into each segment over the last 7 days. The Campaigns list warns when a segmented campaign wasn't seen by anyone or is always beaten by a campaign shown to everyone, and says why, and campaigns for a search term now match however shoppers use capitals, spaces or punctuation.
New Premium recommender template, and designs that match your store's styling
A new Match my store's styling switch in Theme Settings makes recommendations and content use your store's own fonts, text, background and button colours, including in dark sections, and Admin previews now show that styling. We also added Premium, a recommender template in three styles with a quick add button that puts products straight into your shopper's basket.
Your tracking script is now on the My Account page for custom stores
If you use a custom integration, the My Account integration page now shows your PureClarity tracking script ready to copy, with a link to the installation guide. New custom stores also see the installation guide as the first step in their getting started list.
Fixed
Faster BigCommerce installs, and reinstalls keep your account
Installing PureClarity on BigCommerce now creates your account straight away instead of showing a creating-account message for minutes, and your storefront script and webhooks are set up within seconds. Reinstalling soon after uninstalling no longer leaves the app showing no account.
Shopify basket values are now recorded correctly for segments
On Shopify we were recording basket prices 100 times too high, so segment conditions on cart value, average product value and order value including the current visit didn't match the shoppers you expected. Prices are now recorded in the right units, so those segments target correctly.
More reliable Shopify installs and reinstalls
We fixed several problems when installing or reinstalling PureClarity on Shopify. Reinstalling soon after uninstalling no longer leaves the app unable to reach your store, template previews show your products straight after signup, and a product import can no longer get stuck waiting forever.
Campaigns now pick up new template settings and open reliably in the editor
When we add settings to a campaign template, campaigns you saved earlier now use those settings' default values on your site, matching what the campaign editor already showed. The campaign editor also no longer fails to open campaigns that use a block type that has since been removed, and overlaid prices on grid recommenders stay inside the product image.
September 2026
Improved
Product pages can now show what other shoppers went on to buy
Automated recommendations on product pages can now show the products that shoppers who viewed this item went on to buy in the same visit. It helps you point undecided shoppers to the products that actually convert. It is learned from your own store's data and updates every night. Since 2 November it shows with its own title and its clicks count in your reports.
Fixed
Feed uploads over SFTP from the PureClarity .NET SDK work again
Feed uploads to our SFTP server from older SFTP clients, including the PureClarity .NET SDK, were failing to connect after our SFTP server upgrade in late August. We fixed the connection settings, so these uploads work again and your product data stays up to date. Modern SFTP clients are unaffected.
August 2026
Improved
Choose B2B or B2C in Settings to tune your automated recommendations
You can now tell us in Settings whether you sell to consumers (B2C) or to businesses (B2B). If you choose B2B, automated recommendations on your home, category, basket and other pages favour what trade buyers need, such as products they have bought before and the categories and brands they buy from. You can also pick your industry, which we will use as we keep improving recommendations.
Fixed
New Shopify installs complete again
Between 25 July and 24 August, installing PureClarity on a new Shopify store could fail before your PureClarity account was set up. We fixed this on 24 August, so new installs now finish as normal. If your install did not complete during that time, installing the app again will work.
Your dashboard now counts all your BigCommerce and Shopify orders
We fixed a problem that meant many BigCommerce orders, and some Shopify orders we couldn't match to a visit, never reached your PureClarity order and revenue figures. We now also count each order only once even when your platform resends it, date it by when it was placed, and ignore old orders that reappear after a bulk update, so your totals match your store more closely.
Earlier updates, from February to May 2026, are on docs.pureclarity.com.